3 AD CAMPAIGN FOR CRY NGO

This is a 3 ad campaign created for CRY  NGO keeping in mind its positioning,competition and target group.

The key propostion is : “TO LEND A BEAM OF HOPE”

fig 1. poster for “a girls equal

            right to education.”

                                             

    fig 2. poster for “a child right 

          to education.”

fig 3. poster for "steady employment

 for parents"

fig 4. hoarding 

“REFLECTION”was the idea behind this campaign. To show both reality and their refection of how CRY NGO bridges the gap between the need and desire of an individual and bring alive their dreams.

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