FABER CASTELL
TRUE COLORS CAMPAIGN
An ad recreated for Faber castell- True colors Campaign
The idea behind using the humming bird and flower in the ad is to show how the flower gives life to the bird (the bird survives on the nectar from the flower) the similar way the Faber Castell color pencils can give life to the drawing, and make the picture come into life.
And the idea behind leaving half of the flower sketch uncolored is to show the “TRUE COLOR” by making it look like the colors are flowing right from the bird and getting filled up and completing the sketch.
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